Volkswagen and Sport

Every major brand nowadays sponsors sports teams, whether it is soccer, basketball, or racing teams. While common practice today, it was once a revolutionary idea made popular in Germany by Volkswagen, which its no coincidence why they are the most sponsored brand in Germany.

The Bundesliga, Germany's top soccer division which features the European giants Bayern Munich, is rampant with Volkswagen sponsorships, with ten squads out of eighteen being sponsored by VW, as well as six squads in the second division. The main beneficiary of the Volkswagen sponsorship is club VFL Wolfsburg, who most recently won Germany's top division in 2008 and beat European giant Real Madrid in the Champions League this past year 2-0. Why would VW pick one club over the others to sponsor? Well, the answer is actually simple. Volkswagen owns Wolfsburg, investing over $100 million dollars in the club annually.

VFL Wolfsburg's team photo prior to a match, proudly donning the VW logo as their sponsor.

"The reason behind the sponsorship was VW’s plan to make the city of Wolfsburg -- site of VW’s HQ -- more attractive for the recruitment of engineers by the means of a successful Bundesliga team," Christoph Breuer, a sports economics expert said. 

VfL Wolfsburg Sports Dir Klaus Allofs told German media, "We have not discussed the effects on VfL. I believe that's not necessary. The VfL commitment has a great meaning. And it will not be automatically questioned by a crisis. We know the value VfL has for Volkswagen."

The stadium that Wolfsburg plays in? Volkswagen Arena, featured below:

Among other German clubs sponsored by Volkswagen are Hannover 96, Werder Bremen and Schalke 04, all of which have seen massive success over the years.

In the United States, popular Major League Soccer club D.C. United was previously sponsored by Volkswagen.

Volkswagen Motorsport is another division of VW that they are extremely proud to sponsor. Having over 50 years of success, they just celebrated their golden anniversary by winning the most victories in a season the past three seasons, winning 12 each year. No other brand even came close.

To be part of the global brand linked with greatness, shop with us or chat with one of our sales representatives at Volkswagen of Quad Cities.

Time for Golf? e-Golf Named 2016 Best Compact Car.

Volkswagen of America, Inc. announced last week that the 2016 e-Golf was named Best Compact in the 2016 AAA Green Car Guide, which is a report published annually by the AAA federation--the Automobile Club of Southern California and its Automotive Research Center.

Joerg Sommer, Vice President of Product Marketing for Volkswagen said, "Our team is very proud to be named to the top of AAA’s list. This award is a testament to the many strengths of the e-Golf—cutting-edge technology, versatility, efficiency and value along with the fun to drive element that is so characteristic of the Volkswagen brand.”

Megan McKernan, manager of the Automotive Research Center, called the VW e-Golf SEL Premium "well equipped and fun to drive, and the best part about is that it's a green version of a traditional Golf."

In order to win this award, the e-Golf was tested in the following 13 categories: emissions, fuel economy, crashworthiness, braking, acceleration, handling, cargo-carrying capacity, ride quality, interior noise, ease of entry and exit, maneuverability, roominess, and visibility.

What makes the e-Golf so special? Its estimated range is 83 miles, which ranks it among the higher end of electric vehicles. This can vary depending on how well you take care of your vehicle and the weather. What we find so awesome about it is that it can charge up to 80% in just thirty minutes at select DC fast charging stations. At home? It still only takes 4 hours. It is the perfect vehicle for someone to go to and from work, run some errands, and have some fun. Time for bed? Perfect. Plug in the e-Golf, and you can do this all again in the morning.

To inquire more about the e-Golf, be sure to visit our website and chat with one of our sales representatives.

SOURCE: VOLKSWAGEN E-GOLF NAMED BEST COMPACT IN 2016 AAA GREEN CAR GUIDE