The Bundesliga, Germany's top soccer division which features the European giants Bayern Munich, is rampant with Volkswagen sponsorships, with ten squads out of eighteen being sponsored by VW, as well as six squads in the second division. The main beneficiary of the Volkswagen sponsorship is club VFL Wolfsburg, who most recently won Germany's top division in 2008 and beat European giant Real Madrid in the Champions League this past year 2-0. Why would VW pick one club over the others to sponsor? Well, the answer is actually simple. Volkswagen owns Wolfsburg, investing over $100 million dollars in the club annually.
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| VFL Wolfsburg's team photo prior to a match, proudly donning the VW logo as their sponsor. |
"The reason behind the sponsorship was VW’s plan to make the city of Wolfsburg -- site of VW’s HQ -- more attractive for the recruitment of engineers by the means of a successful Bundesliga team," Christoph Breuer, a sports economics expert said.
VfL Wolfsburg Sports Dir Klaus Allofs told German media, "We have not discussed the effects on VfL. I believe that's not necessary. The VfL commitment has a great meaning. And it will not be automatically questioned by a crisis. We know the value VfL has for Volkswagen."
The stadium that Wolfsburg plays in? Volkswagen Arena, featured below:
Among other German clubs sponsored by Volkswagen are Hannover 96, Werder Bremen and Schalke 04, all of which have seen massive success over the years.
In the United States, popular Major League Soccer club D.C. United was previously sponsored by Volkswagen.
Volkswagen Motorsport is another division of VW that they are extremely proud to sponsor. Having over 50 years of success, they just celebrated their golden anniversary by winning the most victories in a season the past three seasons, winning 12 each year. No other brand even came close.
To be part of the global brand linked with greatness, shop with us or chat with one of our sales representatives at Volkswagen of Quad Cities.
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