According to Business Insider’s Ben Zhang Volkswagen has a major problem on their hands. No, we aren’t referring to the widely known emissions scandal that rocked the automotive world last year. The trouble we are referring to is Volkswagens struggle to sell to American buyers. Zhang reported “Through November, the Volkswagen brand managed to move just 286,000 cars — down 10% over last year while representing a minuscule 1.8% share of the US auto market. All the while in Europe and Asia, VW is one of the most competitive brands in the market."
Some believe the solution is SUV’s. Volkswagen presently has two SUV’s in their lineup – Tiguan and Touareg; but what many believe the automaker needs is a LARGE SUV. Volkswagen heard the cries and they responded by introducing a third SUV to their lineup.
Que the Atlas.
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| 2017 Volkswagen Atlas Weekend Edition |
Expected to arrive later this year, the atlas entered production at the company's Chattanooga plant in Tennessee. Zhang wrote "With three rows of seats and room for seven, the Atlas is expected to be a savior for VW's struggling US business". Until then, VW faces the task of drumming up enough enthusiasm for the vehicle is a US market where seven-passenger SUVs are available in abundance from other carmakers.
One special version of the Atlas – “the Weekend Edition” is one way Volkswagen is looking to draw excitement for the new SUV. Features like the modern pop-up roof— “Urban Loader cargo box" when empty “offers a sleek, minimized appearance.” Zhang says that “When needed for hauling, it can expand to a 17.7 cubic-foot container.” attached to the already diverse base carrier bars. So why wait any longer? Sign up for updates and be the first to drive the all-new 2017 Volkswagen Atlas!
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